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Provence-inspired booth to unveil festive campaigns, innovative pop-ups and best-selling products.
September 28, 2024
By: Lianna Albrizio
Associate Editor
L’Occitane Travel Retail has returned to the annual TFWA World Exhibition and Conference in Cannes. The company is showcasing its beauty brands at the duty-free and travel retail event, which runs from Sept. 30 to Oct. 3, 2024. This year, the group will shine a spotlight on its flagship brand, L’Occitane en Provence, and leading brands, Sol de Janeiro, Elemis and Erborian. Liveried in Provençal green and adorned with olive trees, there are three meeting rooms, each themed to reflect the...
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